ULAM (Main Dish) is a food documentary following the rise of the Filipino food movement via the chefs crossing over to the center of the American table.
Featuring: Alvin Cailan (Egglsut, Unit 120), Nicole Ponseca & Miguel Trinidad (Maharlika, Jeepney), Romy Dorotan & Amy Besa (Purple Yam), Johneric Concordia & Christine Araquel-Concordia (The Park's Finest), Charles Olalia (Ricebar), Chase Valencia & Chad Valencia (LASA), and Andre Guerrero (The Oinkster, Maximiliano, The Little Bear).
Alexandra produces, directs and edits viral videos for BuzzFeed. Since starting in September 2017, she has produced the #1 most shared video on beauty brand Top Knot (since rebranded "As/Is") for September, October and November. Her videos have achieved over 150 million views and over 1 million shares on Facebook.
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Jonathan Gold says the time for Filipino cuisine is now, and the place is Los Angeles
How Filipino Food Is Becoming The Next Great American Cuisine
Bringing people together with food, film
Local Chefs To Cook Epic Filipino Feast
SFFILM Announces Its Launch Program's 2018 All-Doc Slate
LA, NYC Fil-Am chefs at the heart of 'ULAM'
'Ulam' film on Fil-Am chefs, food scene to screen at LA Times Food Bowl
Alexandra Cuerdo is a Filipino-American director, producer and editor. MSN ranks her feature directorial debut, ULAM: Main Dish as one of the "Top 5 Food Documentaries to Watch" now. ULAM had its sold-out world premiere as one of 5 films in Launch at the San Francisco International Film Festival in April 2018, and has continued to play sold-out screenings at festivals in Hawaii, San Diego, Newport Beach and Los Angeles. It has been selected as the Closing Night film for the 2018 Asian American International Film Festival in New York City. Alexandra's work has been featured in the New York Times, the Los Angeles Times, BuzzFeed, Vogue, TimeOut, Filmmaker Magazine, Eater and more. The Pulitzer Prize-winning critic Jonathan Gold called Alexandra's film a "love letter" to Filipino food, and Stark Insider has crowned ULAM with "Four Stars — Smashing."
As a content producer and editor, Alexandra's videos for BuzzFeed have achieved over 150 million views and over 1 million shares on Facebook. Previously, she has worked on films, television and digital content for HBO, ABC, NBC, Netflix, Hulu, Sony/Columbia Pictures, Participant Media, Walt Disney Imagineering and more. She is based in Los Angeles and New York.